I worked on one of the most exciting projects I've worked on as a UX Engineer in the past few months. Apart from the details of what we tested, just how we approached and did the project was a great moment of everyone in the team coming together to achieve results.
We had a plan to test out a few UI and UX ideas we had for our traveller flow. One of the unique problems of designing an international traveller UX is that an American expects a different amount of information compared to someone from Europe and Asia.
That makes sense, so what's the problem? The problem is that the information provided by the host is culturally coded in the local culture. This confusion causes extreme confusion especially in the context of understanding pricing and currencies. Often some of it being dynamic and hence in a local currency.
The other problem being multiple touchpoints to surface this info. Culturally speaking, people in different countries expect additional pricing and details to be shown at diffent touchpoints in the user journey.
Such an amazing plan on how we executed out idea, built out the prototypes and were able to get answers to all the questions we had over the last few months. There were a lot of details we got right and I'm excited to get the ideas out into production now.
The best part was that I didn't speak the language of the users who were using the prototype I had built but simply watching their body language, voice and tone informed me enough about the ideas which were working. UX wisdom which was shared with me flowing back in - Don't listen to your users, observe them. Well it definitely helps when you don't understand the language they are speaking